Who we are
horseXperiences Limited is responsible for the personal information we collect for our agency services. Our address is 71–75 Shelton Street, Covent Garden, London WC2H 9JQ, UK. Contact info@horsexperiences.com or use the on-site contact form, choosing General enquiry and mentioning privacy. Our website is horsexperiences.com.
About this notice
This notice covers this travel portal: browsing, enquiries, operator programme introductions and My trips accounts. Payment collection is available only when a live SumUp checkout is offered. Optional advertising, analytics and third-party AI chat are not enabled. Last updated: 8 November 2026.
Information you choose to share
Depending on the service you use, we may receive your name, contact details, programme interests, preferred dates, party size, riding preferences, booking correspondence and approved quote or payment references. Travel companions’ details should be shared only when you are authorised to provide them and they have been told about this notice. We do not need card details, passport numbers or sensitive medical information in ordinary enquiry forms or chat. Ask us for an appropriate channel if a partner needs additional information.
Your party and Rider profile
Each booking has its own travel party and rider profiles. You may choose to reuse your own ordinary riding answers; companions are not automatically copied into later trips. Dietary information and sharing permissions are checked per trip. Where food information reveals health or religion, the relevant explicit permission is needed before using or sharing it for the arrangements. An authorised parent/guardian provides children’s details. Reviewed information is shared only as needed with the service providers arranging that journey. Routine email alerts do not contain full assessments or dietary details.
Cookies and saved information on your device
Necessary sign-in and security storage provide My trips. The Netlify sign-in library uses nf_jwt and nf_refresh session cookies for access and session renewal; signing out removes them. Features you choose may also save your shortlist (hx-saved), preview plans (hx-plans), preferences (hx-preferences), learning progress (hx-passport), preparation checklist (hx-field-kit) and display currency (hx-currency) on this device. These provide requested features and are not advertising trackers. Local feature records remain until you clear them or this browser’s site data. Other users of the same browser profile may see them. Online account records are stored separately. The control below clears local feature records without cancelling a booking or deleting an online account.
Optional technologies and your choices
Story videos from YouTube or Vimeo load only after you choose to play them; the video provider then receives your network information and its privacy terms apply. You may leave these videos unloaded. We will review the actual installation before introducing analytics, advertising or third-party chat. Where consent is required, optional tools must remain off until you choose to allow them, with an equally accessible way to refuse and later withdraw consent. Necessary security, sign-in and requested service functions are explained separately when activated. A list of advertising sellers in ads.txt or app-ads.txt is not an advertising script and does not itself track visitors.
Why information is used
We use information to answer a request, assess and arrange a proposed journey, communicate an approved quote, administer a booking, reconcile payments, provide requested support and meet legal obligations. Where these activities are enabled, the relevant bases may include taking steps at your request before a contract, performing a contract, legal obligations and our legitimate interests in proportionate service administration and fraud prevention. Optional marketing requires the appropriate permission; an enquiry does not automatically subscribe you.
Service providers for your journey
Original programme photographs may load from Shopify’s image CDN or the original image publisher; requesting an image shares normal network information with that host. Netlify hosts the portal, provides sign-in, stores private account/booking records and receives website forms. Resend sends agency service emails. SumUp handles card entry and payments when a live checkout is offered; we do not receive your full card number or security code. Zoho handles agency inbox correspondence. Local riding and travel service providers receive only the information needed for your selected arrangements. Frankfurter supplies exchange rates: our server requests rates without sending your contact or booking information.
Images, fonts and technical requests
Website fonts are served from this site. Original programme images may load from Shopify’s image CDN, which receives normal browser requests including an IP address and technical information. Hosting/security providers may process operational logs. No advertising or analytics script is deliberately enabled.
Scout and customer support
Scout is a curated travel guide. Its questions stay in the page; it does not run an external AI model, inspect private bookings or confirm availability. For a person, use the on-site contact form. Do not enter sensitive personal information into Scout.
Website contact messages and service emails
Website enquiries and programme introductions are submitted to Netlify and routed to info@horsexperiences.com. A service acknowledgement may be sent through Resend. Account verification/reset messages use the sign-in service. Replies to agency service emails go to info@horsexperiences.com. An enquiry does not subscribe you to marketing. Direct email correspondence is handled by our inbox provider.
International destinations and transfers
Many local riding providers are outside the UK. If arranging your selected journey requires sending personal information overseas, we will explain the relevant recipients and transfer arrangements. Where UK data protection rules require safeguards, those arrangements must be established before the transfer. We do not assume that choosing a destination removes our data protection responsibilities.
Retention and security
We keep information for the time needed to handle an enquiry, fulfil a booking, resolve issues and satisfy applicable record-keeping duties. Booking/payment records may be needed after travel for tax, legal and claims purposes; that does not justify keeping every rider or dietary detail indefinitely. Request deletion or an account review through the contact form. Private records require verified account ownership or authorised agency access. We verify payments on the server and keep service credentials outside public files. No system can guarantee absolute security.
Your choices and rights
Depending on the circumstances, you may request access, correction, deletion, restriction, portability or object to certain processing. Where processing relies on consent, you may withdraw it without affecting earlier lawful processing. Contact us through the on-site form or at info@horsexperiences.com. We may need to verify your identity and will respond within the applicable statutory time limits. You can also complain to the UK Information Commissioner’s Office at ico.org.uk, or another competent supervisory authority where applicable.
Children and updates
A parent or authorised guardian should handle enquiries and necessary information for a child. The learning game is a discovery activity, not a request for a child to create an account. We will date material updates to this notice and provide further information where required before a new use of personal information.